Klutch Athletics
Client:
Klutch Athletics
Type:
Ecommerce Website Design & Development
Objective:
Create a Shopify eCommerce site to sell apparel to boost the Klutch Athletics Brand.
Solution:
Launching a new division with a store built to grow.
Klutch Athletics, owned by Rich Paul, was launching a new apparel division to extend the brand’s reach and grow its recognition with fans. It needed an eCommerce experience that looked and felt like Klutch, and it had to run on the operational backbone of its partner, New Balance, from launch day.
We built the store from the ground up on Shopify.
Design and development
We designed the site to put the apparel and the brand front and center, with a clean, modern shopping experience on desktop and mobile. Then we developed it on Shopify, building custom functionality where the brand needed more than an off-the-shelf theme for a premium user experience.
Integrated with New Balance
The technical core of the project was connecting the store to New Balance’s systems. We integrated the site with New Balance’s inventory and fulfillment operations so product availability and order processing run smoothly behind the scenes. We also connected it to New Balance’s customer service departments, so shoppers get dependable support from a team built to deliver it. Klutch got the agility of its own branded store and the scale of an established operation behind it.
An ongoing partnership
Our work didn’t end at launch. We remain Klutch Athletics’ full-service ecommerce partner, handling:
- Site and integration maintenance: keeping the store and its New Balance connections running reliably
- Image prep and merchandising: preparing product photography and organizing collections so new drops look their best
- Design updates: refreshing the site as the brand and its product lines evolve
- Shopify feature development: building custom Liquid modules and new integrations to expand what the store can do
The result is a store that launched a new division and continues to grow with it, backed by a team that knows both the brand and the systems behind it.
Technology:
Shopify, Liquid, Javascript, HTML, CSS